Build Credibility. Grow Positivity.

Don't miss the payoff because you fail to tell your story.

What I Do

Community Relations. Marketing. Communications.

Working together to build a strong foundation, I mobilize partners and resources to help you develop effective marketing solutions. Through brand awareness and solidifying your organization's community identity, I will work with you to proactively build and maintain relationships to increase your marketing position. I create and execute branding, marketing and communication strategies that will raise your community identity. Carly Brasseux Consulting will increase your company's exposure, opportunities and revenue through social media, website design and development and other marketing methods.

Who I Am

What can I say?  I am a marketing and community relations enthusiast!  I am passionate about connecting and interacting with our community on behalf of great small businesses and nonprofits.

I started my love of relationship building with the North Texas Super Bowl XLV Host Committee as the External Affairs Manager.  After Super Bowl XLV had come and gone from North Texas, I joined Allies in Service, and served as the Director of Community Relations. In this role, I assisted by raising awareness and promoting the needs of Dallas veterans, solidifying brand position and identity, developing and executing the marketing and communications plan.  I proactively built and maintained community relationships and managed an online community through social media.

After my work with the North Texas Super Bowl XLV Host Committee, being a fundamental pillar of starting a new nonprofit and starting my own consulting company, I am highly qualified in relationship building, communications and marketing.  I have been blessed with the opportunity to work on an event as large as the Super Bowl and to launch a nonprofit for one of Dallas' most respected businessmen, Roger Staubach.

My Personal Top 10 List:

North Texas Super Bowl XLV Host Committee

1.) Served as main contact for partnering CVB’s and over 110 hotels
2.) Directed office set-up and break down for over 45 employees and 15,000 square feet of space in three separate locations
3.) Produced official itineraries for over 120 staff, NFL employees and additional regional visitors
4.) Coordinated over 45 meetings, 20 events and 30 speeches

Allies in Service

5.) Developed mission, communications timeline, verbal and graphic identity and target market position
6.) Cultivated 6 newsletters sent to over 3,250 contacts with an open rate of 30%
7.) Engaged over 100 local community leaders and 75 veterans to understand and plan local collaboration projects

Carly Brasseux Consulting

8.) Create and execute branding, marketing and communication strategy, consisting of logo development, brand messaging, website design and development, copy writing and social network implementation
9.) Promote brand awareness to over 2,500 new Twitter followers, 5,000 new website visitors and 4,600 blog views
10.) Re-brand and position client as a national leader in leadership and CSR through a network of over 320 communities and 2,000 direct contacts

What I Offer

Carly Brasseux Consulting creates and executes branding, marketing and communication strategies whether that consists of logo development, brand messaging, website design and development, copy writing or social network implementation. Carly Brasseux Consulting executes to help you gain and maintain donors, volunteers and community partners.

Websites

Website Design and Development with Search Engine Optimization (SEO)

Websites are the single best marketing tool an organization can have and SEO is a great way to gain new clients. A branded website is a major component to online marketing and is crucial to your success. It needs to be appealing and attract new customers. More than 97% of consumers now search for local businesses online. In general, the earlier and more frequently a site appears in a search results list, the more visitors it will receive. To maximize the visibility of an organization's brand, the organization will need to edit content and increase specific keywords on the website. Most people conduct a Google search to find the products and services they need. The websites that show up at the top of the search results get the customer, plain and simple. With SEO, your customers seek you out. When you give people what they are looking for, marketing becomes easy. Rather than bombard your message onto people who have no interest, SEO enables you to reach people who are actively seeking out your company.

In partnership with Craig AldridgeLiCra Marketing
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Graphic Design

Graphic Design

As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, investing in professionally designed marketing materials instantly gives your business an image upgrade. Consistent and compelling marketing materials help your business appear professional, credible and dependable.

You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.

In partnership with Cathy HutzlerPurrsnickitty Design
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Email Marketing

Email Marketing

Email works. How and when you approach someone and the context under which you approach him or her in an email is everything. You have to segment your clients into highly optimized messages that provide value to the recipient.

In partnership with Cathy HutzlerPurrsnickitty Design
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Brand Development

Brand Development or Rebranding

Branding is the cornerstone of your marketing. This is the visual identity of your organization. But, it not only is made up of colors and an image, but the values your organization brings to the table. We live in a busy and noisy world. Be clear. Be bold. Be consistent. A strong brand differentiates your organization from the others. Don't get lost among your competition.

First, define the audience and deliberately think about them, their needs and how the organization can best serve them. Then, think about a clear value proposition. What can you offer customers in exchange for their valuable time and talents?

In partnership with Cathy HutzlerPurrsnickitty Design
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Brand Messaging

Brand Messaging and Copy Writing

You have a vision or you wouldn't have started your business. You have something important to say, but how? Although a visual identity is vital, an organization must ensure a cohesive, concise and compelling message. Your voice is your brand. By focusing and delivering on a consistent promise, you will be able to build a positive impression on your customers. Mixed messages never work. Each time a message is unclear, you lose trust with your customer.

I will write stand-out copy and breathe new life into your website, brochure, and other marketing materials by researching and weaving together your diverse and sometimes inconsistent messages into professional and cohesive statements.

In partnership with Cathy HutzlerPurrsnickitty Design
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Socail Networking

Social Networking Strategy and Implementation

Social media is an exciting world. Understanding each of the tools available will give you the confidence to build a real following that you can leverage to increase sales, expand brand awareness and establish a personal relationship with your customers. Best of all--- it's free marketing! When done correctly, social media helps build your company as a leader in your industry. It sparks conversations and builds relationships with key influencers. Let's change passive customers into passionate advocates!

Creating a fan base isn't just for celebrities. Your business, no matter what size, can have fans. Social media allows you to go beyond just the services you provide, by being a resource and a brand that people rely on.

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Say Hello

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